Teams that close the gap between product design and delivery will be winning

… there has been some delay in shifting our development mentality to our present reality. After all, the grip of tradition is quite strong. Today’s digital design is something completely different—processes are distributed, online-first, hybrid, remote, and frankly, can be carried out any way you’d like. Further, these new pipelines offer increased speed and much lower production costs.

https://evilmartians.com/chronicles/design-first-then-build-lets-bury-this-myth-forevermore