TLDR of my last post

  1. Herbert Simon’s definition of design¹ as “to devise courses of action aimed at changing existing situations into preferred ones” means a lot of design must be done by non-professional designers.
  2. Gorb and Dumas’s idea of Silent Design² gives this a label.
  3. More Silent Design gets done in organisations than professional design.
  4. Professional designers are already pretty good, but non-designers doing silent design are probably doing it not very well³.
  5. Organisations that are good at design make more⁴ money⁵
  6. There’s huge opportunity to improve the baseline understand of user-centred design methodology in organisations.
  7. But very little focus on it.
  8. Improving the quality of Silent Design is key for allowing organisations to achieve their full potential.