I’ve worked a lot designing products in regulated industry. I’ve read the regulations. Nearly universally the regulations are good for customers, to protect users. Consumer regulations are nearly always user-centred.

The UX and Product design world likes to think that we are responsible for representing user interests; and when everything is aligned that can work. But ultimately when business and user needs diverge, it’s the law that’s the true backstop protecting users.

A big chunk of Apple brand is premised on users being safe inside the Apple walled garden, using Apple devices and Apple approved apps and services. They go large on trustworthiness.

The EU’s consumer protection laws as widely seen as some of the best and most powerful protection for consumer rights and privacy. So when Apple says it’s products don’t comply with these consumer protections, it’s not a radical stretch to think that Apple is doing something not in their customers’ best interest. That’s directly opposite to the Apple brand, it’s undermining their message that we can trust them.

https://www.apple.com/newsroom/2026/06/due-to-dma-siri-ai-delayed-in-eu-for-ios-27-and-ipados-27/